Market Representation for Tour Operators
HOW WE WORK
Approach to the North American Market
The U.S. and Canadian travel trade is relationship-driven — particularly in the luxury and experiential segments.
Success in this market comes from being consistently present, understood, and trusted over time.
Work is focused on:
- Building meaningful relationships with the right travel advisors and operators
- Positioning your brand clearly within your niche
- Maintaining ongoing visibility across trade channels
- Ensuring your product is understood, remembered, and recommended
What We Do - Core Services, One Unified Strategy
Market Presence & Positioning
Trade Relationship Development
Trade Relationship Development
Your brand is strategically positioned within the North American travel trade, shaped by market insight, competitive context, and a clear understanding of how buyers evaluate and select partners
Trade Relationship Development
Trade Relationship Development
Trade Relationship Development
Ongoing development of relationships with travel advisors, tour operators, and consortia aligned with your product, ensuring your brand is introduced in the right context and to the right partners
Industry Representation
Trade Relationship Development
Advisor Engagement & Training
Presence at trade shows, roadshows, and key industry events to maintain visibility, strengthen connections, and reinforce your positioning in the market
Advisor Engagement & Training
Advisor Engagement & Training
Advisor Engagement & Training
Webinars and training sessions designed to ensure advisors understand your product, positioning, and how it fits within their client offerings
Ongoing Market Communication
Advisor Engagement & Training
Ongoing Market Communication
Targeted email campaigns, newsletter features, and consistent communication to maintain visibility and relevance within the trade
Clients
Shikhar Travels India
Shikhar Travels India
Shikhar Travels India
Since 1979, Shikhar Travels has been your trusted gateway to authentic, high-end adventures and seamless experiential journeys across India’s vibrant culture, landscapes, and heritage.
Across Portugal
Shikhar Travels India
Shikhar Travels India
Since 2021, Across Portugal has been your boutique gateway to authentic, high-end journeys and personalized explorations across Portugal’s culture, landscapes, and hidden gems.